Graphic design is a creative process-Most often involving a client and a designer and completed in conjunction usually with Producers of form-undertaken in order to convey a message to a Specific Targeted audience. The term 'graphic design' can ALSO Refer to a number of artistic and professional Disciplines that focus on visual communication and presentation. The field as a whole is oak often referred to as Visual Communication or Communication Design. Various Methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of Typography, visual arts and page layout techniques to produce the final result. Graphic Design Often Refer to Both the process (Designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as Shapes and Colors which unit the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
While Graphic Design as a discipline has a Relatively recent history, with the term 'graphic design' first coined by William Addison Diggings in 1922, graphic design-like Activities span the history of humankind: from the caves of Lascaux, to Rome's Trajan's Column to The illuminated manuscripts of the Middle Ages, to the Dazzling NEONS of Ginza. Both in history and this length in the relatively recent explosion of visual communication in the 20th and 21st centuries, there is sometimes a blurring Distinction and over-lapping of advertising art, graphic design and fine art. After all, they share many of the Same Elements, Theories, Principles, Practices, and language, and sometimes the every benefactor or client. In advertising are the ultimate objective is the sale of goods and services. In graphic design, the essence is to give order to information, form to ideas, expression and feeling to artifacts that document human experience. '
The advent of printing
During the Tang Dynasty (618-907) between the 4th and 7th century AD wood blocks were cut to print on textiles and later to reproduce Buddhist texts. A Buddhist Scripture printed in 868 from the earliest known printed book. Beginning in the 11th century, longer scrolls and books Were Produced using movable type printing making books Widely Available during the Song Dynasty (960-1279). Sometime around 1450, Johann Gutenberg's printing press made books widely available in Europe. The book design of Aldus Manutan developed the book structure which would become the foundation of western publication design. This era of graphic design is called the Humanist or Old Style.
From road signs to technical schematics, from INTEROFFICE memorandums to reference manuals, graphic design enhancers transfer of knowledge and visual messages. Legibility and readability is enhanced by Improving the visual presentation and layout of text.
Design can be also aid in selling a product or idea through Effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together, under these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeable, branding is more Strictly related to the Identifying mark or trade name for a product or service, Whereas Corporate Identity can have a Broader Meaning Relating to the structure and ethos of a company, as well as to the company's external image. Graphic Designers Often will form part of a team working on corporate identity and branding projects. Other members of Team that can include marketing professionals, communications consultants and commercial writers.
Textbooks are designed to Present such subjects as geography, science, and math. These publications have layouts illustrious which theories and diagrams. A common example of graphics in use to Educate from the diagrams of human anatomy. Graphic Design is ALSO applied to layout and formatting of educational material to make the information more accessible and more readily understandable.
Graphic design is applied in the entertainment industry in decoration, scenery, and visual story telling. Other examples of design for Entertainment Purposes include novels, comic books, DVD covers, opening credits and closing credits in filmmaking, and programs and props on stage. This could 'oak include artwork used for t-shirts and screen printed other items for sale.
From scientific journals to news reporting, the presentation of opinion and facts is Often Improved with graphics and thoughtful compositions of visual information - known as information design. Newspapers, magazines, blogs, television and film Documentaries may use graphic design to details and Entertain. With the advent of the web, information designers with experience in interactive tools such as Adobe Flash are increasingly being used to the illustrious background to news stories.
A graphic design project may Involve the stylization and presentation of Existing and text summary preexisting imagery or images developed by the graphic designer. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and Determine if Any other graphic elements should-be required.
Before Any graphic elements may not apply to a design; the graphic elements must not originate by Means of visual art skills. These graphics are Often (but not always) developed by a graphic designer. Visual arts include works which are visual in nature primarily using anything from traditional media, to photograph or computer generated art. Graphic Design Principles may in fact apply graphic art element Each Individually as well as to the final composition.
Typography is the art, craft and techniques of type design, modifying type glyph, and arranging type. Type glyph (characters) is created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, tracking (The Space between All characters used), kerning (the space Between Two Specific characters), and leading (line spacing).
The page layout of graphic design aspect deals with the arrangement of elements (content) on a page, such as image placement, text and layout and style.
Since the advent of the World Wide Web and computer software development, many graphic designers has Become Involved in interface design.